Confidence starts with a WINK.

Restore her confidence with a WINK.

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Why WINK Day?

Cancer and its treatment rob a woman of many things, including her sense of self. Your participation on Thursday June 16 for WINK Day will help a woman with cancer see herself in the mirror again and bring awareness to the social and emotional challenges she faces. All money raised will fund Look Good Feel Better workshops that provide valuable cosmetic tips and tools to lift her spirits and help her face cancer with courage.

Learn more about Look Good Feel Better

It's easy to participate!

Just paint your eyes blue and take a photo of yourself giving a wink as a sign of support and solidarity for women with cancer. Post your wink on all of your social networks and tag it #winkday so your photo will be part of the WINK movement nationwide!

But don’t stop there! Include a link to and encourage your friends and followers to make a donation: challenge your coworkers to donate in lieu of their daily coffee or ask your followers to recruit five friends each. Every dollar contributed online will be matched by supporters from the beauty industry*, helping even more of the women we love face cancer with confidence!

Restore her confidence with a WINK!

Donate Now

JC Chessell, Breast cancer survivor

Annie Chow, Look Good Feel Better volunteer & makeup artist

*Donations matched to a maximum of $100,000. Look Good Feel Better is a program of the Canadian Cosmetic, Toiletry and Fragrance Association Foundation, Registered Charity #13374 0316 RR0001 operating as Beauty Gives Back

Look who's WINKing with us!